WHAT IS

is a social media platform designed to raise awareness and create economic self-sufficiency for the Magic Bus India Foundation.

Magic Bus in one of India’s largest NGOs, and develops local community mentors who take children and youth living in poverty on the journey from childhood to livelihood.

Mentors work with children and parents through a weekly curriculum that includes the use of sporting activities as metaphors to change behavior. They start with enrolling children in school, and focused on creating movement of competent young people ready to make a significant difference in their own lives.

WHAT IS

Never before have so many people in one country lived with so little. The problem is so big money alone can’t solve this problem – we need to look thingsdifferently. When you #BEASPORT, you create awareness and economic self-sufficiency in a new way, for a program that is helping define India’s future.

What does it mean when you ? It means that you believe.

You believe in:

• The need to narrow the gap between the emerging India and the struggling India;
• The power we all have to bridge this gap;
• The ability of style, sport and social media to inspire the journey of India’s youth from childhood to livelihood; and
• The inspiration one journey can provide to another.

HOW CAN I PARTICIPATE IN THIS JOURNEY?

Watch the videos. Each view = a donation to educate children.
Like, Share, Follow, or Tweet (). Basically, spread the word!
Buy . Great fashion, & proceeds go to Magic Bus.
Donate. time, money, or service. Email us to get involved.